Woodbun offers aesthetic and functional furnishing solutions for homes and offices.

And we were asked to design an OOH ad campaign that builds their brand awareness and effectively communicates what their products are all about.

So our idea was to mimic the brand’s essence onto the billboard design. Woodbun’s products spell comfort, class, and style. To get that across, we designed a series of ad creatives featuring their products.

Using sharp and classy line drawing backgrounds to showcase real images of their home and office furniture, we added a touch of novelty and freshness to the design.

And crafting crisp and to the point copies, we ensured the ad spoke directly to the target customers and invoked their emotions.