Society Basket offers its users a unique way of ordering their groceries for them. And we were assigned the task to create an explainer video to introduce it.

So we started off with the script. We weaved a short storyline that the target audience could resonate with.

Using animated characters and illustrated elements, we demonstrated the concept succinctly. And portraying what Society Basket was all about, the video accurately brings out how the users can be benefited.

Addressing all the pain points that the users are facing, the video was designed to speak directly to the brand’s potential users. And translating the video into Hindi, we made sure it connected with all of our customers.

Plus, the animation made things simpler and kept the video understandable for the audience.