Good rest. Good life. That’s what NapCloud delivers.

And they asked us to design posters that showcase the comfy goodness of their sofas and mattresses.

So we strived to reflect the premium quality of their products and invoke the emotions of blissfulness and comfiness through the design.

Selecting a subtle yet sophisticated colour palette, we placed short and compelling copies that were curated keeping the end audience in mind.

Plus, featuring various types of people along with the products, the poster helps customers visualise themselves experiencing the comfort of the products.

Different segments were targeted through different posters, focusing on the importance of rest.

This was done in a bid to make them see themselves in the situation, and help them in their purchase decision.