Cambio sells 100% natural and sustainable period products. But that’s only a small part of who they are.

The bigger picture for them is to decrease period poverty, alleviate period problems, reduce plastic pollution, and provide a safe period for everyone.

But the major challenge was that a majority of Indian women were accustomed to plastic pads. And the onus was on us to help them understand the more comfortable and safe options out there.

So besides their digital marketing efforts, we utilised some traditional marketing tactics to reach our end users. And guess what we designed to help us with the task? A standee!

We elegantly filled the background with muted, neutral colours and subtle design elements that don’t overpower the content.

And crafting the right messaging, we were able to communicate the brand’s vision, purpose, and offerings effectively.

Client: Cambio

Type: OOH Advertising