Yummytails
Three Products. Three Stories. One Unified Brand.
How do you make a pet food brand feel scientific, safe, and still absolutely lovable? With YummyTails, we didn’t just design pet food packs—we designed trust in three different formats.
Yummytails is a pet nutrition brand with big ambitions and a simple mission: to make pet food that’s easy on the stomach, easy on the eyes, and easy to trust. Their hero product—India’s first “stomach-friendly kibble”—was just the beginning. We were tasked with creating packaging for three distinct SKUs across very different price points and printing requirements.
Adult Kibble
India’s Leading Stomach-Friendly Kibble
We brought the core USP—digestive comfort—right to the front.
A confident blue base and superhero-inspired dog visual made the pack instantly happy and recallable.
Claims like “75% protein from animal sources” and “1 Billion CFU probiotics” were called out with clarity and pride.
The back of the pack breaks down “What’s in the Bag” with ingredient illustrations that build curiosity and trust.
Mom & Pup
Designed for New Mothers. And New Beginnings.
This is more pharma than fun—so the design had to reflect clinical care without losing shelf appeal.
We used a clean white backdrop and rich red accents to give it a premium, therapeutic look.
The two-color system was intentionally chosen to make it cost-effective while still elegant.
Bone Booster
A Treat for the Eyes—and the Joints.
Bone Booster is a supplement with serious benefits, but that didn’t mean it had to look boring.
We created a sense of movement with a leaping dog illustration and energetic layout.
Key ingredients like glucosamine, MSM, and green-lipped mussel were highlighted upfront.
Our Approach
We didn’t just create three packs.
We created three narratives—each rooted in what the customer (and their pet) needed to feel.
This wasn’t about sticking to a template. It was about adapting one brand voice across three very different conversations: one aspirational, one clinical, one nutritional. And it worked—because we didn’t just design for the buyer. We designed for the bond.