Saloni
Packaging
For a brand rooted in legacy, we designed every touchpoint to feel timeless — from the velvet-textured box to the handwritten care notes tucked inside. This wasn’t packaging. This was presentation with purpose.
Label by Saloni is a saree brand that believes heirlooms aren’t just inherited — they’re made. Our task: build a visual language that blends grace with gravity, making every purchase feel like the beginning of a legacy.
From logo and box to stickers and care cards, we created a cohesive packaging system that’s as enduring as the sarees it carries.
Not a message. A moment.
We designed a thank-you card that feels like a continuation of the garment itself.
A soft greeting printed in metallic script.
Thoughtfully worded note with a discount code — not transactional, but personal.
The tone: Gratitude, not marketing.
Utility with elegance.
Even the care card carries the brand’s design values — clean layout, restrained color, soft serif type.
It’s more than instructions. It’s an extension of the brand’s commitment to quality.
This isn’t fast fashion.
This is slow, storied design — created to honor what came before, and endure through what’s to come.