5th Element
Precision Meets Poise.
For a brand that designs timeless furniture with a modern soul, we needed a mark that embodied both craft and confidence. The result? A monogram that’s as sculptural as the pieces it represents—refined, balanced, and quietly bold.
5th Element wasn’t just a name. It was a philosophy.
Rooted in the harmony of material, form, function, space—and that intangible fifth: design intuition. The identity had to capture this elevated perspective while staying grounded in the brand’s luxury sensibilities.
We built a logo that felt architectural yet artistic. A quiet force in the world of luxury interiors.
Love Ice wanted to bring a little more sweetness into the world—one scoop at a time.
With a name that felt like a hug and a promise, the identity needed to be playful, warm, and instantly endearing. Something that speaks to kids and kids-at-heart alike. Something that felt like a smile.
So, we designed a logo that melts hearts before the ice cream does.
Logo System
An identity that mirrors the elegance of bespoke craftsmanship:
Monogram “5E”
The hero of the mark—where numeral and letter merge into a sculptural form. It symbolizes unity, symmetry, and deliberate design—a nod to the way each piece of furniture finds its balance in modern living.
Geometric Cuts
Sharp yet minimal, the precise linework reflects the brand’s devotion to clean silhouettes, crisp edges, and high-quality detailing.
Minimal Sans-Serif Typeface
Clean, contemporary, and discreetly luxe—perfectly aligned with the aesthetic of a brand that believes in refined simplicity over ornamentation.
Deep Navy Blue
A timeless palette choice. Sophisticated and calm, it reflects trust, elegance, and the lasting appeal of 5th Element’s creations.
Our Approach
We approached the logo like one of 5th Element’s signature pieces—crafted to feel effortlessly elegant, but built on a foundation of design rigor.
The visual identity was never meant to compete with the product—it was built to complement it. Neutral, modern, and bold in its restraint.
Our View
The 5th Element logo distills the essence of the brand into its purest form.
A design-forward monogram that stands with posture. Quietly powerful, endlessly versatile, and unmistakably premium—just like the furniture it was built to represent.
Because when form follows feeling, luxury becomes instinct.