Accelerating Sales and Maximizing ROAS for an Online Organic Marketplace
Accelerating Sales and Maximizing ROAS for an Online Organic Marketplace
CLIENT PROFILE
An online marketplace offering a diverse range of organic products from groceries to skincare items and utensils. Despite their broad product portfolio, they struggled with low sales and an underwhelming Return on Ad Spend (ROAS).
Objective
Revitalize the client’s sales performance and optimize ROAS through strategic performance marketing.
The Challenge
Our client grappled with two central issues. The broad variety of their offerings meant each product attracted a different target audience, making effective marketing complex. Simultaneously, their website suffered from suboptimal UI/UX, hampering customer navigation and potential sales.
The Strategy
Our approach consisted of two broad steps: rectifying the website’s UI/UX shortcomings and implementing a highly targeted, product-specific marketing strategy.
Website Audit and UI/UX Overhaul: We initiated a comprehensive website audit using tools like Microsoft Clarity to diagnose existing issues. The insights uncovered pointed towards significant UI/UX challenges that were then systematically addressed, enhancing the website’s usability and improving the user journey.
Niche-based Marketing Strategy: A combination of competition and target audience research helped us devise a bespoke, niche-based marketing strategy. We identified the best-selling products, organized them into specific sections like ‘Diabetic-friendly Products’ and ‘Baby Care Products,’ and targeted audiences for each product category.
Key Innovations
Data-Driven UI/UX Enhancements: We used cutting-edge analytics tools to identify and rectify issues in the customer journey, creating a frictionless shopping experience.
Product-Specific Marketing: Each product section had its marketing campaign, enabling us to tailor our messaging and reach to the right audience effectively.
Dynamic Budget Allocation: We innovated by dynamically allocating marketing budgets based on sales or lead performances, allowing for optimal ROAS while maintaining product visibility.
THE RESULTS
Boosted Sales: Our strategies led to a significant increase in sales, with the client reporting an unprecedented spike in transactions.
Improved ROAS: The niche-based marketing approach and dynamic budget allocation led to a substantial enhancement in the ROAS, maximizing marketing investments.
Enhanced User Experience: The overhauled UI/UX resulted in a more user-friendly website, encouraging higher engagement and easier navigation, thereby improving the conversion rate.
Results in the first month:
increase
in Users
JUMP
in revenue generation
Growth
in conversion rate
IN SUMMARY
By marrying data-driven strategies with targeted marketing, we transformed the client’s online marketplace from a low-performing platform to a high-revenue organic products hub, all while ensuring an excellent customer experience.
PERFORMANCE
