How can Social Media establish your Business?
"A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is."
Scott Cook, Co-Founder of Intuit
Social Media Platforms have emerged as great tools to not only keep your current customers updated, but to also reach out to an entirely new audience, educate them about your brand and even generate leads.
Here are 5 ways Social Media can help with your business:
It is all Powerful
Currently, Social Media platforms have a combined user base of over 3.8 billion people worldwide. You do not have to be a marketing or tech expert to understand that that is a lot of power. Moreover, the demographic and behavioural information for all users is well stored by these platforms to help businesses reach out to the right audience.
If harnessed effectively, this potential can help any business grow from regional, to national and even worldwide!
It is all Powerful
Platforms like Facebook, Instagram, Youtube, LinkedIn, and more are increasingly being used by brands to build their brand equity. Why? Because they become your brand’s spokesperson. They allow you to directly talk to your consumers. Got an update you want people to know? Or are you launching a new product that you want to unveil grandly? Social Media has got you covered. With the right post, you can create a huge impact.
Moreover, you need not only educate your current customers. You can build your audience and reach out to an entirely new segment of people. Great time to run a business, isn’t it?
Starbucks is the perfect example of a brand using Social Media to keep their customers in the loop. Check out their post below.
Keep your audience engaged
Another great thing about Social Media is that it is two-way communication. Not only can you send out a communication to your customers, but you can keep your ear to the ground and monitor what people are saying about your brand. It allows you to directly take control of the entire narrative for your brand. Keeping your consumers engaged with communication makes them feel valued, special and is great for brand recall. They will not be forgetting you!
Jeni’s Splendid Ice Creams leverages Social Media to wish its customer’s a Happy Birthday as well as thank them for coming into the store.
Cost-Effective
Platforms like Facebook, Instagram, Youtube, LinkedIn, and more are increasingly being used by brands to build their brand equity. Why? Because they become your brand’s spokesperson. They allow you to directly talk to your consumers. Got an update you want people to know? Or are you launching a new product that you want to unveil grandly? Social Media has got you covered. With the right post, you can create a huge impact.
But with Social Media Advertising, you can make sure your content reaches out to the right people, every time.
Resolve Complaints
As we discussed earlier, Social Media allows two-way communication. You, as a brand, can make use of this to reach out to your dissatisfied customers quickly. The longer your customers are unhappy with you, the more are your chances of never getting any more business from them. They might also indulge in bad-mouthing you and spread negative word of mouth, hurting your equity.
You can keep monitoring the chatter about your brand and quickly resolve complaints. It not only makes the dissatisfaction disappear, but being a public platform, it shows that you care to other users. It increases your trustworthiness and the users who are aware of your efforts, won’t hesitate to become your future customers!
Check out How Netflix and Nike use Twitter to reach out to complaints almost immediately!
