Package Design & It’s Effect on Consumers
"Design is intelligence made visible."
Alina Wheeler, Branding Consultant & Author
If you were in the market to buy some premium tea, which of these two products would you prefer buying?
The second one, right? But why?
Both the products are identical and are of good quality.
However, one brand looked more appealing just because its package was better-designed.
And this is precisely how your product’s packaging has a direct impact on sales.
So keep reading to understand more about the importance of package design and how it can affect your sales.
The Power of First Impressions
The packaging clearly highlights the innovation and the tropical flavour of the tea
Although the popular saying goes, “Never judge a book by its cover,” it’s no big secret that beauty almost always attracts the eye.
The very first thing that your customers are going to witness when they hold your product is the appearance of the package design.
And this visual representation can convey way more about your product and brand than any number of words can.
Therefore investing in a thoughtful, relevant, and attractive looking design can never go wrong.
In fact, it can entice and capture your customers’ attention away from your competitor’s products.
It can evoke emotions such as surprise, inspiration, love, etc., leading to increased interaction with the product and impulsive decision making.
Product Distinction
You need to make sure your product stands out among the rest by employing a design that adds more value to it.
And for that, you need to pay attention to every single detail that goes into the packaging, from colors to the words on your labels.
Your design should clearly state what the product is and what your customers can expect by using the right words that can trigger them.
And when it comes to packaging, customers always like clean and classy designs that are easy to read and understand.
Your choice in colors also has a tremendous effect on decision making. So your product colors should be in line with what you’re selling.
Thus, providing a personalized package design not only helps in the customer experience but can also keep them coming back for your product.
Information on Package
Your well-designed package might’ve caught the customer’s eye. But the most critical stage is when a customer picks up the product.
At this stage, they are trying to make a decision. So the package should convince them with the appropriate information.
Depending upon your product, the package label should tell them everything they need to know about it.
For example, a food product has to have nutritional information, ingredients, net weight, shelf life, etc.
This information should also answer all the possible queries that a potential customer might have.
It should inform and educate the customer about the distinct features of your product and give them more reasons why they should choose you over others.
Brand Identity
Branding is crucial for your customers to associate your products with a premium experience. And a great design has the potential to invoke that premium feel.
It plays an enormous role in how people view your brand and what you stand for. And the packaging is a major factor that defines your brand identity.
Incorporate your company logo, colors, fonts, trademark, and symbols into the package design without overpowering what the product is.
Hence, creating a long-lasting impression consistently without fail can make your brand memorable and a recognizable one.
And your brand name can greatly help in building a strong customer relationship base that you can leverage to resell and remarket your other products.
Functionality & Practicality
A good package design should consider the utility, functionality, and practicality of your product within a budget.
It should be designed to protect your product from any possible damage before reaching the customer.
The design has to take your target audience’s preferences and interests into account.
And if it can be repurposed as a storage container, then your product could add value and be a good investment.
The packaging should also be compact and easy to stack and store while shipping. Plus, the price of packaging should make sense of the product’s price.
Conclusion
A thoughtfully planned package design tells that your product means business and is ready to directly take on the big players or competitors in your industry.
It creates a lasting impression in people’s minds. And you need to get this right because no one gets a second chance to make a good first impression.
Also, your product packaging can keep your product safe from any potential harm and deliver to the end-user in its best optimal condition.
So investing in a carefully designed package can save you from angry customers, a bad reputation, and loss in revenue.
