Acharsi
High on Identity. Low on Conformity.
A logo that doesn’t just look trippy—it thinks trippy. That’s what we created for Acharsi, a Thai weed dispensary brand that believes cannabis should be chill, cheeky, and culturally loud. Not corporate.
Acharsi is not your typical dispensary. It’s a vibe. A lifestyle brand that blends irreverent humour with high-quality herbal offerings. Think spiritual meets satirical—with a whiff of rebellion.
The name itself is a desi slang twist, setting the tone for everything the brand stands for: laid-back, tongue-in-cheek, and just a little wild. Our goal was to turn that tone into typography.
Logo System
This wasn’t about ‘clean and minimal.’ This was about personality.
Wavy Font:
The trippy letterforms create a sense of visual movement, echoing the “go with the flow” mindset of the brand and its users.
The ‘Leaf’ Speaks:
A single leaf inside the ‘A’ says everything without saying a word. It’s not just cannabis. It’s identity, instantly recognized.
That’s Not an ‘I’:
The final stroke of the logo turns into a trail of smoke—because the logo doesn’t end. It drifts. It floats. It chills.
Green Theme:
The all-green palette keeps it herbal, natural, and unmistakably cannabis-coded. But in a playful, not preachy, way.
Tagline Typography:
‘Scent of Flowers’ gets its own funky font—one that feels almost spiritual. Because this brand’s high is part aesthetic, part awakening.
Our Approach
We leaned in. Into the subculture, the stereotype, the stoner-chic. Because Acharsi wasn’t trying to hide what it was. It was owning it—with humour, clarity, and unapologetic chill.
The design challenge was to balance bold with bizarre, weed culture with wit—and still come out looking like a serious brand (that doesn’t take itself too seriously).
Our View
The Acharsi logo proves that counterculture can have structure.
It’s clever without being cryptic. Funny without being foolish. And most importantly, it’s the kind of identity that sparks recognition, conversation, and maybe even a giggle.
Built to blaze across rolling papers, neon signs, and storefronts alike—Acharsi isn’t just a dispensary. It’s a whole damn mood.