Apricot Kids
It’s about the story it tells, and the joy it holds.
What happens when you blend premium utility with a warm, boutique aesthetic? You get Apricot Kids. A homegrown brand that doesn’t just sell products—but creates keepsakes.
From packaging to print, every element had to reflect care. Not just in what it looked like, but in what it felt like. Because when it comes to children, it’s never just about the product. It’s about the story it tells, and the joy it holds.
Packaging Concept
The packaging wasn’t just functional—it was fun.
- Each product was packed in an animal-shaped bag, with string-attached eye holes.
- The designs spanned friendly animals with soft expressions and a handcrafted vibe—delightful enough to be reused, photographed, and remembered.
Kids played with them. Parents saved them. Apricot Kids stayed top-of-mind.
Our Approach
We didn’t just design packaging. We designed a moment—the kind kids want to show off and parents want to hold onto.
The creative strategy? Turn packaging into a post-purchase product. Something that builds brand recall with every playtime.