Diame
Where Luxury Meets Belief.
The Diame logo wasn’t created to impress. It was created to mean something.
A symbol of power worn softly. Of grace carried daily. Of ambition dressed in elegance.
Diame is a modern luxury lifestyle brand for women. Rooted in Indian culture, but built for the global stage, the brand redefines what it means to walk with purpose—blending craftsmanship, sustainability, and aspiration in every step. The logo had to hold it all: feminine strength, contemporary elegance, and Indian pride.
Logo System
We didn’t start with a logo.
We started with a belief system.
From the bold yet rounded letterforms to the monogram that can live on everything from shoe tongues to silk boxes, every piece of the identity system was built for versatility—without losing its voice.
Primary Wordmark: The logotype uses a bespoke, serif-meets-modern font that signals refined luxury—mature, yet expressive. The spacing is deliberate, exuding calm confidence.
The Monogram: Designed for small-scale applications like embossing, it combines fluid shapes that evoke traditional motifs while staying contemporary enough for a cosmopolitan audience.
Flexibility Built In: The logo system includes multiple lockups—horizontal, vertical, monogram, and tagline-based—ensuring adaptability across packaging, website, social, and offline experiences.
Our Approach
We treated Diame not as a startup, but as a legacy in the making.
The visual identity was designed to last—one that feels native in a luxury store in Paris and equally at home in a designer showcase in Jaipur. Every curve, counterspace, and accent in the identity was guided by a single principle: “Create Your Reality.” Not just as a tagline, but as a design philosophy.
Our View
The Diame logo doesn’t sell luxury.
It speaks to the woman who defines it.
By weaving together Indian aesthetics with global restraint, we created a system that’s as versatile as it is aspirational. From the monogram to the pattern language, Diame now owns a visual vocabulary that can evolve with the brand—without ever needing to change its core.