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Little One

Packaging

Bringing fun and functionality to every bite.

How do you make mealtime less mess and more magic?

 

We answered this with colour, creativity, and care.

 

Little One products are designed for modern parents and curious toddlers – their silicone-based suction plates, bowls, and feeding accessories bring joy to everyday routines.

Packaging Concept

Cute. Loud. Functional.

  • The packaging uses a mix of soft base colours and bright neon accents to create instant visual interest.
  • A series of small, friendly monster characters populate the design — playful, charming, and perfect for repeat recognition.
  • Each box is structured to feel premium and giftable, while remaining functional for shipping and display.

Messaging Strategy

Speaking to both sides of the table.

  • Messaging was crafted to reassure parents and excite kids.
  • Functional phrases like “No more flying plates” and “Suction base for less mess” pair with playful descriptors like “Snack with Bunny” or “Meet the Monster Squad.”
  • Iconography calls out key USPs (BPA-free, microwave-safe, etc.) in a way that feels visual-first and language-light.

Our Approach

We didn’t just design boxes.

 

We built a packaging language that could grow with the brand—from suction plates to full dining sets. Every element was built for clarity, joy, and trust.

Apricot Kids