Natrio
When the Flavor Pops, the Pack Should Too.
Natrio isn’t just another snack brand—it’s a mood. We built a packaging system that feels just as punchy, flavorful, and addictive as the makhanas inside it.
Their ask was clear: create a packaging identity that breaks clutter, builds craving, and creates instant shelf impact.
Tasty Tops set out to create an entirely new category in the U.S.—and we knew the packaging had to carry the weight of both education and emotion. Our strategy: simplify the message, amplify the roots, and build a visual language that travelled well—from Indian kitchens to New York pantries.
Packaging Concept
Snack First. Think Second.
- The pack had to pop. We used vibrant matte-finish backgrounds—each flavor owning a distinct hue to aid instant recall and shelf standout.
- Graphic motion lines and burst elements were added to dramatize the “pop”—not just of the flavor, but the texture.
- Large, clear product visuals were placed front and center, helping new customers recognize and crave what’s inside.
Color & Flavor System
From Chat Masala to Cocktail.
We assigned each flavor a signature shade that feels intuitive and energetic: tangy green for Lemon Mint, smoky maroon for Chat Masala, cool teal for Cream & Onion, bold orange for Peri Peri, and so on.
Flavors were renamed where needed to feel more snackable, less generic.
Our Approach
We didn’t design for a snacking brand.
We designed for a snack break that becomes a habit.
Every visual, from color to icon, was meant to trigger desire—then subtly reassure with clean cues like “no palm oil,” “no additives,” or “homegrown.” The idea was to make every pouch feel like something you want to reach for — & feel good doing it.