The Ramayana Trail
A Sacred Journey. A Symbolic Identity.
The Ramayana Trail isn’t just a travel brand. It’s a spiritual experience—reimagining one of India’s most revered epics as an immersive journey. The logo had to reflect that reverence while inviting a new generation to walk the same sacred path.
The Ramayana Trail aims to trace the footsteps of Lord Rama—both literally and metaphorically.
Positioned as an experiential travel company rooted in mythology and devotion, the identity needed to do justice to the epic’s emotional and cultural weight. It had to feel rooted in heritage, yet contemporary in execution.
Logo System
We designed a logo that walks the talk—quite literally.
Golden Footprints:
At the heart of the identity are the divine footprints of Lord Rama, placed beneath the wordmark. They symbolize not just reverence—but the very idea of following in his path. A gentle reminder that this is not just tourism, but a pilgrimage.
Flourish in the ‘R’:
The elegant curve in the ‘R’ adds storytelling rhythm to the logo. It reflects the epic’s poetic structure and divine flow, giving the logo a sense of movement and grace.
Classic Serif Font:
Timeless, dignified, and steeped in tradition—the serif type anchors the logo in cultural depth, while still retaining readability across modern formats.
Red & Gold Palette:
Red stands for devotion, energy, and sacredness—while the golden footprints evoke divinity, royalty, and the richness of India’s mythological heritage.
Our Approach
We approached the logo as a visual pilgrimage.
Every element was carefully placed to evoke reverence without being ornamental. The goal was to inspire emotion, not just recognition—to help travelers feel they’re not just seeing a place, but becoming part of a sacred story.
Our View
The Ramayana Trail logo is more than a mark. It’s a map.
It traces emotion, mythology, and meaning—all in one cohesive identity. With storytelling at its core and devotion in its design, the logo doesn’t just introduce a brand—it invites you to begin a spiritual journey.