Society Basket found an interesting way to deliver fresh groceries to everyone.

But they needed to hire Society Leaders to help accomplish that. So they entrusted us to create flyers that would help onboard them.

We took on the fun challenge and devised the content first. We used a title and subtitle that invites interested candidates in a positive and energetic tone.

The Indian housewife was shown as the centre of attraction, with her dupatta doubling down as her cape. Behind the superhero pose were a group of diverse ‘society residents’ cheering and celebrating her.

This was particularly done for the audience to see the proposition and sign up as Society Leaders.

Briefly explaining how the process works and using an illustrated leader to set an example, we kept the design focused on the message.

Finally, a clear CTA with the contact information was mentioned at the bottom using a different colour to highlight it.