Mattress edge tape, mattress webbing tape, mattress sheet…

Do these ring any bells? No, right?

Well, KVM is a wholesale supplier of mattress components. They are a B2B company.

It’s alright if we, the end consumers, don’t know the technical features behind mattress parts. But mattress business owners would sure want to know. And that’s why we were tasked to design a brochure that would do the job.

So here’s how we went about it.

Firstly, we ideated and formed the content with the purpose to educate its readers, establish credibility, and convey KVM’s authority in the industry.

Then, we started with the design process. We employed a consistent design language and used images and design elements that would upfront give away what the brand is about and what it can do for its customers.

Thus, by ensuring that the content and design followed a consistent style, we delivered an effective marketing tool for them.