Nutrition Naari
The face of modern Indian wellness—quite literally.
When a UK-based Indian nutritionist approached us to build her personal brand, we knew it couldn’t look like just another wellness logo.
It had to carry the weight of her credentials and the warmth of her presence. It had to feel familiar across continents. And it had to start a conversation before a single word was spoken.
So we built a brand that didn’t just represent her.
It resembled her.
Logo System
A mascot-led identity, anchored in trust and tradition.
The Mascot: Inspired by the founder’s real features, hair tied back, a kind smile, dressed in a yellow saree and doctor’s coat. It’s not just friendly. It’s recognizably her. And recognizably credible.
The Wordmark: Designed in both English and Hindi, the logotype maintains clarity and elegance across digital formats, from reels to referrals.
The Bindi: A small but powerful design decision. A simple dot becomes a cultural anchor—a nod to tradition without making it a theme.
The Strategy: We treated the logo system like an asset, not an accessory. Everything was designed to be usable in high-frequency environments: DMs, thumbnails, packaging, and mobile-first advice content. The Hindi version expands reach while preserving tone. The mascot builds visual memory, even in scrolls.
Our Approach
We didn’t ask how to brand a nutritionist.
We asked—how does she show up when she’s not in the room?
The answer became our strategy.
We designed a personal brand system that works whether she’s on screen or not, building trust passively, recognizably, and consistently. Every element—mascot, bindi, type—was made to scale, but never feel generic.
Our View
This isn’t just about visibility.
It’s about presence.
Nutrition Naari now has an identity that’s as personal as it is professional. A face that stays with you. A voice you trust.
And a system built for screens, not signboards.